Six Ways to Make UC Integration Pay Off in CRM Productivity: Executive Summary
As enterprises make increasingly data-driven decisions, the ability to connect and communicate between business and productivity applications becomes ever more important. Business depends on human interaction, and that interaction in turn depends on communications. Thus, in today’s hybrid IT environment, where applications reside everywhere from on premises to public and private clouds, Unified Communications as a Service (UCaaS) is playing an increasing role, with the market projected to reach over $60 billion in 2018.
Although UC simplifies communications, it does not guarantee integration between applications, and as a result some UC solutions can have a negative impact on productivity, becoming just one more disconnected tool with its own set of disconnected data. This white paper looks at how UCaaS is evolving and provides guidance on what buyers should look for while evaluating modern UCaaS solutions.